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login | search savvy b2b marketing blog the team b2b resources about us contact us news 60 savvy inspirations ebook blog content marketing in the age of disruption savvy guest - thu feb 05, 2015 @ 11:37am comments: 976 customers could hardly be called empowered these days, but they certainly have more power than they ever have had before. if thousands of people receive poor service, it may not affect the brand or company responsible, or even reduce their number of sales. for example the first kindles had a habit of dying just over a year after purchase; estimates indicate around as much as 20% of units sold had this fault, and yet sales were still robust and the amazon brand has not been damaged. however, it is far easier for larger seemingly untouchable companies to be damaged by online opinion, and larger companies do not have as much of a stranglehold over advertising mediums as they used to. in the age of digital disruption, the competitive edges that larger companies had have been eroded a little. distribution power, manufacturing strength, competitive advantage and information mastery are still powerful tools, but they are not as powerful as they once were. a smaller company can make serious dents in a larger company's customer base with nothing more than the ability to engage with customers on the internet in a big way. content marketers with no budget can affect sales in a massive way. for example, there is pewdiepie, a social media influencer that has dramatically affected the sales of all the games he has ever posted about on youtube. suppliers, industrial companies, manufacturers and most traditional commercial sectors have embraced online content marketing. sadly, most of them see a big gap between the amount of engagement they maintain and the conversions they see. part of this may be because they misunderstand the content marketing process. it is easy to create plenty of funny content online and quickly gain a large amount of followers, but unless you are selling comedic digital entertainment, you are going to have a very poor conversion rate. traffic and engagement doesn't always mean sales! on the other hand, if you fail to engage with your target audience at all, you are doomed to failure in an online environment. what may be called more traditional advertising can be replaced with something such as advertising on mobile apps and both have the same amount of penetration and similar conversion results. free mobile games are so common that it costs many companies money to get people to play a game they are giving away for free. some of the best industrial digital-marketing tactics are: "ask an expert" forums, online product configurators, product comparison guides/matrix, part number builders, parametric search, engineering kits, mobile apps, dynamic content including personalization, downloadable cad files, sizing programs and calculators, and video marketing. mobile apps and video marketing seems to apply to a great many sectors. mobile apps are not all about farmville and candy crush. there are a massive number of industry-specific apps that are helping suppliers and service providers reach a broader online audience. mobile apps also create a high degree of engagement in these cases, with the user seeing the content-marketer's branding almost every day while the app is used. video marketing is a little more difficult, but the success of some youtube influencers is nothing short of epic. the youtube influencer pewdiepie earns more than barack obama from his affiliate advertising on youtube alone, and he has more youtube subscribers than anyone ever. he didn't have corporate backing or an advertising budget, plus he has not gone viral in the strictest sense of the word. the age of disruption is led by the consumer. you can run a well-timed and expertly-planned campaign and build up quite a following, only to have it taken from you once the users decide not to engage. the online community can turn on a brand very quickly. many times a big pr crisis is well deserved through either the company thinking more about money than the user, such as with daily motion, or with the company applebee's that fired a waitress for posting something on social media and then tried to suppress the massive wave of negative feeling on social media ( read story here ). paid content marketing has the potential to push your business to the top in the same way it can burn through money with no result. you can expect fewer viewers/users/customers but you can get them to engage more, which means a company can survive with 80% of income coming from repeat sales. in the age of digital disruption, companies have to change quickly to adapt to what the customers want or their more nimble competitors will take their customers. about the author: mark knight is a director at broadgate mainland the london pr agency. image credit: digitalralph more comments: 976 3 ways to grow your business through pinterest savvy sisters - mon mar 24, 2014 @ 07:00am comments: 913 we're pleased to present this guest post by teddy hunt. read on for concrete ways that b2b marketers can work pinterest into the mix with good effect. the concept of social media being used in b2b marketing strategies has simply exploded in recent years. some marketers hopped on the bandwagon years ago and have perfected the art; others are just coming around to the idea, and still fewer utilize the power that is pinterest. pinterest is a unique form of social media through which users share (or “pin”) content they find throughout the web to virtual bulletin boards. it’s a great way for people to share ideas with each other about projects, plan events, share recipes and words of wisdom, and simply express themselves. users typically organize their pins by assigning a certain theme to each board, which also makes it easier to sort through. twitter and facebook certainly dominate in the social media marketing atmosphere, but there's plenty of room for pinterest too. here are some ways you can grow your business through the powers of pinterest. 1. pin daily and humanize your company the world of social media seems to move faster than the real world. pinterest is no exception. if your goal is to build up your business's visibility and brand image, you'll need to get into a groove of pinning daily. these daily pins will establish your credibility and make your page more appealing to users than one that pins sporadically. to maximize the pins you make every day, plan on making daily or weekly themes that are relevant to your brand image. this way, your business followers will have access to new and interesting content that will keep them engaged with your work, but also keep your brand at the forefront of content as it relates to their world. interact with followers and other businesses by sharing their relevant pins and commenting on threads. one of the easiest ways to stay current is to align your goals with those of other innovative companies . do this by pulling inspiration from their conceptual successes; question the status quo. pinterest is a great place to experiment with your advertising initiatives, since the interface is so closely tied to niches, and it’s so easily adaptable. t-mobile’s new ceo is listening to his customers, and is really changing things up with the company’s private and business wireless plans. while t-mobile doesn’t have their own pinterest account, plenty of their supporters do . t-mobile monitors the activity and the platform is a lens to what the fans like and an outlet to once again humanize a brand. you can do the same on a smaller scale by using your pinterest page to engage with your audience and interpret their concerns. if you really focus your energy on interacting and listening to your audience, they may help you pinpoint flaws in your customer service strategies, or your product itself. a popular and effective approach when it comes to social media, users aren't in the mood

URL analysis for savvyb2bmarketing.com

http://www.savvyb2bmarketing.com/blog/home
http://www.savvyb2bmarketing.com/blog/blog/entry/3675971/week-in-review-april-12#first_comment
http://www.savvyb2bmarketing.com/blog/blog/entry/3677300/week-in-review-april-26#first_comment
http://www.savvyb2bmarketing.com/blog/search/tag/writing%20tips
http://www.savvyb2bmarketing.com/blog/blog/entry/61896/3-simple-title-tweaks-that-can-help-white-paper-marketers-drive-more-leads#comment7389323
http://www.savvyb2bmarketing.com/blog/search/tag/social%20media
http://www.savvyb2bmarketing.com/blog/search/tag/ebooks
http://www.savvyb2bmarketing.com/blog/blog/entry/3675241/week-in-review-april-5#first_comment
http://www.savvyb2bmarketing.com/blog/auth/login
http://www.savvyb2bmarketing.com/blog/blog/entry/3673986/social-media-and-financial-services-whats-the-point
http://www.savvyb2bmarketing.com/blog/blog/entry/724151/savvy-week-in-review-june-4#comment7389294
http://www.savvyb2bmarketing.com/blog/blog/archives
http://www.savvyb2bmarketing.com/blog/search/tag/online%20marketing
http://www.savvyb2bmarketing.com/blog/search/tag/salesforce
http://www.savvyb2bmarketing.com/blog/blog/entry/2592183/week-in-review-december-16th#comment7389327
velocitypartners.co.uk
baseonegroup.co.uk

Whois Information

Whois is a protocol that is access to registering information. You can reach when the website was registered, when it will be expire, what is contact details of the site with the following informations. In a nutshell, it includes these informations;

Domain Name: SAVVYB2BMARKETING.COM
Registry Domain ID: 1547869551_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.enom.com
Registrar URL: http://www.enom.com
Updated Date: 2018-02-17T09:42:12Z
Creation Date: 2009-03-18T22:36:50Z
Registry Expiry Date: 2019-03-18T22:36:50Z
Registrar: eNom, Inc.
Registrar IANA ID: 48
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS1.DOODLEKIT.COM
Name Server: NS2.DOODLEKIT.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-07-13T06:59:36Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

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registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

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Services' ("VeriSign") Whois database is provided by VeriSign for
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The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.

  REGISTRAR eNom, Inc.

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =savvyb2bmarketing.com

  PORT 43

  TYPE domain

DOMAIN

  NAME savvyb2bmarketing.com

  CHANGED 2018-02-17

  CREATED 2009-03-18

STATUS
clientTransferProhibited https://icann.org/epp#clientTransferProhibited

NSERVER

  NS1.DOODLEKIT.COM 54.225.243.5

  NS2.DOODLEKIT.COM 54.235.169.25

  REGISTERED yes

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